As you look ahead to 2018, and attempt to plan your online campaigns, it's a good idea to keep an eye on social media marketing trends. Video is going to be the star of content in 2018—and not just social media content, either. The world of social media is constantly changing and evolving, with new trends cropping up every day. And that number is only growing. That you have to stand out isn't news. You can’t find a crisis without a social media component today. Facebook and WhatsApp are the most commonly used messenger apps, and are both owned by social media giant Facebook. Social media trends of 2018 points to the development of custom Chatbots. Recruiting Trends Social Media Recruiting recruiting tipsNever before has it been easier to share information, ideas, or videos of a cats doing things cats do. Organizations are maturing both in the types of metrics they use, as well as the types of problems they solve, with these metrics. 10 Top Social Media Trends in 2018. All features and trends (Click on the link to read about 10 Ways to Ace Social Media Marketing In 2020 And Beyond) that add value to the customer and engages them will be adopted and embraced. Social Media Trends For 2018: Keep these top of mind when creating your Social Media Marketing Plan The one sure thing that remains constant in the world of social media is that it is ever-changing… and at a hyper rapid pace these days. Social media marketing has been on these "trends to watch" posts for a long time now. Social media walls show posts and photos tagged with your event hashtag. Skills in 60: Build an Editorial Calendar for Social Media Channels Mediabistro Education Team January 5, 2018 Develop integrated editorial content calendars and establish a production and publishing strategy. Unlike instant messaging clients, such as ICQ and AOL's AIM, or chat clients like IRC, iChat or Chat Television, sixdegrees. Recently, the Augmented Reality got a great boost from the apps and sites of social. reutersinstitute. 5 Social Media Marketing Trends You Should Watch Out For in 2018. Unlike instant messaging clients, such as ICQ and AOL's AIM, or chat clients like IRC, iChat or Chat Television, sixdegrees. Video: Social media news and trends, December 2018. "It takes work to stay on. The overall engagement trend while moving from the year 2017 to 2018 hasn’t changed. This impressive stat, along with hundreds of others, is located right here. Learn how you can find and hire the right talent using LinkedIn Talent Solutions. In its forecast for 2016–2021, business IT leader Cisco believes internet video traffic will grow “fourfold” by 2021. Your post about top 30 2018 facebook trends for small business is truly helpful. The verdict is still out on whether social media is damaging to the mental health of teens. More Live Streaming is Coming. There are 3. In late February, video production firm BreadNBeyond published an infographic showing the state of video marketing in 2018. FDA worries about vaping trends in youth, but the latter are not interested in nicotine consumption With the popularity of vaping activities gaining more and more momentum on social media, the FDA released a report on such and disclosed details about a study it will be carrying out. They year 2018 was a mixed bag of incidents and happenings around the world - from US President Donald Trump defending the controversial Supreme Court nominee Brett Kavanaugh to the landmark. (Source: We Are Social) Get ready for XX of the latest social media marketing statistics. Social media is a robust platform, especially for the marketers. Augmented Reality. By a prediction, the forecast is that once we get to the year 2020- 59 percent of American users will access Facebook and other apps via mobile exclusively. Stylus highlights how brands are closing the gap between inspiration and action to drive sales on social forums. After all, the social media ecosystem is constantly evolving, and you need to keep up. And these platforms will continue to expand and change almost as fast as users share content on them. Following is the list of top 7 social media trends 2018 that are most likely to dominate the marketing landscape in the coming year. LEGAL TRENDS Social Media Use in Hiring: Assessing the Risks When it comes to using social media for hiring, it’s all about balancing risk. Social media marketing trends are constantly changing so we've compiled the statistics you should be paying attention to in 2018. If you're a nonprofit or social enterprise leader, it's not too early to begin to anticipate what's in store for 2018. Following are the big social media trends that will dominate your way throughout the year. Pew Research Center does not take policy positions. Let’s look at the year 2018 and examine the trends that would rock social media marketing in the ensuing year. So far, we've seen a continued uptick in augmented reality, video content, and influencer marketing. With insights from our team of in-house experts, this handbook will help you understand how you can leverage the latest technology in your marketing campaigns. 2018 will be the year of reckoning for recruiters. There’s also plenty of historical data that shows us how quickly trends can flop or die off. Social media is a fast-paced environment. New Year, New Marketing Tactics. It’s based on a survey of more than 3,000 Hootsuite customers—from large enterprises to small agencies—conducted in late 2018. Voor dé trends & tips op social media voor de tweede helft van 2019, lees dit artikel. However, social media is now being overrun by one-sided broadcasters. A variety of social media tools are used to reinforce and personalize messages, reach new audiences, and build a communication infrastructure based on open information exchange. At the first-ever event hosted in the Steve Jobs Theater, 2. With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain. Many local emergency managers in Florida provide social media outlets for community members to look for information during disaster response and recovery phases. Long-form video is spreading across social media. The Top 8 Social Media Trends to Keep Tabs on in 2018 If you want to stay relevant, it becomes critical to keep up with the rapid pace of innovation and identify social media trends in their infancy or before they reach critical mass. Here’s our predictions for some of the top social media marketing trends we can see on 2018’s radar to help you tell your brand’s story and get the results you desire in the new year. Executive Summary. Notably, in China, where both Facebook and WhatsApp are blocked by the government, the Chinese-owned WeChat dominates. The ice cream parlour can then identify which of his ice creams are best-sellers, and at which times of the day. There’s no digital audience that can’t be reached via social media. We have created as many virtual communities as we have interests, including career interests!. All these social media marketing trends may give you the feeling that you've spent 7 years of your life in one. Use of chat apps has actually surpassed the use of social media and audiences will expect it from most companies. This movie is locked and only viewable to logged-in members. But are any of them going to disrupt the market?. Technology will continue to advance and therefore continue to change the face of marketing as we know it. 397 billion active social media users. 5 Trends That Will Change Social Media in 2018 Live video content will only continue to grow. There’s also plenty of historical data that shows us how quickly trends can flop or die off. Fast forward to social media marketing 2018 How will social media change over the next five years? That's what we asked a group of experts back in 2013, and here's what they said. In this blog post, we’ll dive into what we think social media managers should expect in 2018, and how to plan for these changes. When they first popped onto the scene, social media networks were a way to keep up with and share experiences with close friends and family. Social media is everywhere. Social media is a part of all the trouble in this world. Ignore it at your peril. 8 billion of which access their social media accounts via mobile phone) and just between Q2 and Q3 of 2017, the amount grew by 121 million, according to Marketing Sherpa. Here are the top 5 social media trends we have so far seen in 2018 which truly have made their mark. Be it new platforms, different consumption habits or varied forms of communication. It has only been a few years since social media came to be, but in this short span of time, everybody’s life has changed. Some are harmless, others are dangerous to your health. With one snap from a camera phone, your business could be all over social media. Well, there you have it. According to our 2018 State of Social Video Marketer Trends report, which was also released today, 93% of businesses say they’ve gotten a new customer thanks to a video on social media. : 2016, from ComScore. services alone – which comprise Facebook, Instagram and WhatsApp – have gone from 1. These four social media trends are shaping the way the healthcare industry handles patient care and service. Generation Z Looks a Lot Like Millennials on Key Social and Political Issues. That is the importance of social media in today's world. What worked in 2017 won't work in 2018. Social Recruiting is the process of using social media channels for recruiting purposes. These six trends are an excellent source of ideas for your social media marketing calendar, but don't overlook the value of staying up to date on current hashtags and trending topics online. The organizations that grow consistently are those that are looking through the windshield and not the rearview mirror. More ephemeral content. Only 95% of them are complete garbage. Native Videos 2. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Here I will discuss a few popular trends in the social media world. The previous year has been huge for social media. But for marketers, social selling is now the pinnacle of internet street cred and the most powerful marketing tool to grace the digital sphere. The end of the year is the time when many social media experts start to gaze into their crystal balls and predict the coming trends for 2018. Following are the big social media trends that will dominate your way throughout the year. How you reach your customer-base now, can become outdated with remarkable speed. How is 2018 going to change the lives and fortunes of those involved in social media marketing? The end of this year is almost here. As social media has become embedded in almost everyone’s daily life, understanding the changes implemented in social networks is essential for businesses. And while no one ever gets these 100% right, it is possible to look at the latest trends - based on usage data - in order to make an informed estimation of. Facebook Reigns Supreme for Small Businesses. Together with our State of Social 2018 report, we put together a comprehensive social media trends report. Engaging with customers and responding to their needs through these public forums help maintain positive guest relations and drive future bookings. 4 Social media marketing trends that will shape 2018 It’s the start of a new year, and by implementing new strategies for social media marketing, 2018 could be the year that your company takes its customer engagement to the next level. Social media in 2018: Time to grow up or get out Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization. (For details on social media platform use by different demographic groups, see Appendix A. 2019 social media trends - improving and building off of 2017's social media. It's not too soon as we race toward the year-end to begin to think about what your nonprofit team should know for 2018, regarding one of the essential elements of your marketing plan—social media. Social media is arguably one of the fastest-changing environments in digital marketing. Relying on social media has likely moved from a trend to a necessity. Usually, we know the unwritten rule of working with a brand and social media design. Zimmerman, Facebook marketing expert Mari Smith, and social media strategist Peg Fitzpatrick (speaking to Pinterest trends) get you on track for a successful year. 4 Social Media Marketing Trends to Watch Out for in 2018 By Amelia Knight in Business Marketing Social Media Marketing 2017 isn’t over yet, but it’s not too early to predict social media trends for the next year. Augmented & Virtual Reality. 2019 social media trends - improving and building off of 2017's social media. But for marketers, social selling is now the pinnacle of internet street cred and the most powerful marketing tool to grace the digital sphere. In 2018, communicating will be about reaching your audience where they are, and messaging has more users than social media. Chatbots, video, livestreaming, augmented. Did you know that social media now has a global penetration rate of 45%. A recent study conducted by Goldman. With a report by marketing software company TrackMaven revealing that brands tend to see better engagement on Instagram than on any other social media platform, many marketers will be moving their social media spend over. There were lots of positive and negative stories that had to do with their usage and it’s now time to. Savvy companies are looking to social media trends to assist with their recruiting and hiring. Now in it's eight year, Kantar Media releases it's "Social Media Trends 2018" report. by Samantha Fuentes • MOBILE, NEWS, SOCIAL MEDIA, TECH • Tags: Cambodia Digital Statistics 2018 Digital Content Cambodia Endorphine Concept Cambodia Endorphine Concept Yohan Brizolier Facebook Algorithms Facebook Explore Facebook interests Facebook M Messanger Facebook users Cambodia GDP Cambodia Instagram Users CAmbodia Interest Profile. Also available in: العربية | Español | Français. Are you still ignoring your customers on social channels? To further underline the importance of providing social customer care, take a look at the infographic below that highlights some key stats and trends that marketers need to be aware of. Generation Z. Our top social media trends 2018 report is here! There are so many interesting and massive opportunities for marketers and brands on social media in 2018 - Now is the perfect time to get ahead of. Also check out Top Social Media Youtube Channels list for Top videos on Social Media. This is in part due to the lack of research. Below are five crucial social media content marketing trends to monitor as 2018 approaches. 1) Generation Z on the rise. But just one in five bloggers uses influencer outreach and paid promotion. 2018’s technology trends and the question of trust By Johan Paulsson | January 31, 2018 January 11, 2018 | News & Trends , Technology Innovations 1 comment You might have read other posts or research on some of the key trends that will affect our business and industry during 2018, including some recently posted thoughts of my own. And these platforms will continue to expand and change almost as fast as users share content on them. 2017 was the year of streaming video in social media; LinkedIn and Twitter followed Facebook Live’s lead and began supporting live streaming video content. Social Media Trends for 2018. Eight percent say they probably won’t ever use it. Lest you think social media is too complicated or just a phase, remember, a decade ago, using background screening to help with recruiting was still a novel idea. In this blog, we take a look at the latest UK social media statistics. Cisco projects that 80% of online traffic will be. A variety of social media tools are used to reinforce and personalize messages, reach new audiences, and build a communication infrastructure based on open information exchange. Five trends that will change the media landscape in 2018 From publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, Marketing Week predicts the media trends that will take shape this year. Now in it's eight year, Kantar Media releases it's "Social Media Trends 2018" report. So limber up, expand your periphery, and take a look at what I predict will be the trends to prepare for in the coming year. Since the first release of our annual trends, social networks have advanced that it is now difficult to confine them to being described by words like 'social' or 'media'. The Year of Stories. UCG or User Generated Content plays the perfect solution by humanizing brand content and increasing social media engagement. Fact Tank 11/28/2018. So, you create accounts across the smorgasbord of platforms and you post and tweet and hashtag and scour and repeat. Social Media Trends in 2018 1. adults using social media, including Facebook, is mostly unchanged since 2018. By October 2018, there were 3. Based on our very latest statistics, find out how social media behaviors are changing on a global scale and by market. Businesses like to interact with their customers and vice-versa that's why they take the help of social media. There is a lot to unpack for 2018. We can see how Social Media has been emerging into the world of marketing for everyone since its inception. Here are some of the key takeaways: Social-media advertising spend will grow rapidly through 2018. Is this page helpful? Yes No. The Top Social Media Trends in 2018 That You Need To Know About Author: Gil Published on: 11/29/2017 Published in: Social Media Social media trends are changing rapidly, this year was an absolute avalanche of updates and new features, and next year we're going to see even more changes. Social media trends are always changing, and 2018 is ushering in new stats and demographics. 5 Digital Trends to Watch for 2018 and Beyond 1. Facebook Inc. Finding sustainable solutions to declining organic reach. Rebuilding trust in social media platforms. New social media networks. 82% of women now believe that social media drives these trends. There is a lot to unpack for 2018. Let's look at the year 2018 and examine the trends that would rock social media marketing in the ensuing year. Predictions on the Top 10 Marketing Trends for 2018. In 2017, social media ad spending was forecasted to exceed $35B. In 2018, government have spread widely on social media and been picked up by. Internet & Tech 03/01/2018. So you can infer that social media are web-based sites that allow people to interact with each other. Revenue in the social media industry is increasing rapidly. The most popular social trends right now are video, automation, and influencers, but there is much more. Social media is a maze, difficult but much more to explore! Nowadays, specifically, it is a huge platform for a massive use, from very basic communications and entertainment to creating heavy allowance marketing campaigns for business. In 2018, live streaming will get far wider acceptance within both social media applications and even within the television industry. Indeed, the outdoor industry is an unusually communal group. And to make matters worse, we're not in high school anymore so the latest trends aren't just slapping us in the face. Download now. With the rise of new platforms such as Instagram Stories and the increased challenges of perennial brand favourites such as Facebook, the future of social media in the next 12 months is uncertain. Social Media Trends That Will Transform the Healthcare Industry in 2018 Posted on January 3, 2018 by Sharon Mason Parker The world of social media marketing has changed significantly over the past decade or so. Trends and statistics can tell us a lot about what’s successful. 2018 is the best year for Social media marketing company Melbourne to upgrade the trends and target customers. More ephemeral content. How is social media landscape changing? Major platforms introduce a multitude of ideas and approaches with the ultimate goal – to stay influential and increase revenue. Incredible but true: the biggest social media trend for the coming year will be giving me a huge raise! In 2018, across all industries, your social media manager will probably need a company car or an expense account or something. May 09, 2018 Getting marketing right takes capital. Engagement is more important than ever. In this article, we will share with you 8 eye-catching marketing trends for social media in 2018. You can read our 2017 assessment here. So, whether you're a media outlet or a marketer, your social media strategy is about to get a big shake-up. For my last Haynet podcast of 2017, Sam asked me about social media and marketing trends for 2018 for equestrian and rural business. Generation Z Looks a Lot Like Millennials on Key Social and Political Issues. Unlike instant messaging clients, such as ICQ and AOL's AIM, or chat clients like IRC, iChat or Chat Television, sixdegrees. And these platforms will continue to expand and change almost as fast as users share content on them. Currency data is critical to understanding the engagement of these audiences through reach and. There are many sites you can go. One silver lining: Facebook has pioneered some of the most precise ad targeting tools ever. Here's what you need to keep your eye out for and learn next year. Social media usage trends continue to evolve in South Africa, with users constantly changing how they utilise the various platforms. Social Media Trends in 2018 1. It is estimated that over 200 million people are using Instagram stories and the numbers are still increasing. "The social media trends for 2020 will be "Dark Social" - fewer public interactions and more private interactions on Messenger, WhatsApp, Instagram DMs, and more. 2017), Fjord, Trends Report 2018,. Survey Your Audience (So You Can Give them What they Need). 5 Major Trends That Are Transforming the Professional Services Market by Ramesh , on July 26, 2017 The professional services market is growing rapidly, according to the recently published report Professional Services Market Global Report 2017 by The Business Research Company. Well, there you have it. February 2018 social media trends feature a wide range of interesting innovations and updates to already existing platforms. Pew Research Center found in a July-August 2018 survey that 20% of US adults often get news from social media, greater than the 16% who do so from print newspapers. Do you know what social media trends to plan for in the upcoming year? See the trends we've forecasted for 2019, and get all the tools you need to put them into practice for your brand. There’s also plenty of historical data that shows us how quickly trends can flop or die off. These 9 unicorn social media trends will shape the magical landscape of social media in 2018. Social media. While 2017 has been an eventful year for social media platforms in terms of growth and innovation. Social media marketing trends are constantly changing so we've compiled the statistics you should be paying attention to in 2018 from Pew Research Center. But for marketers, social selling is now the pinnacle of internet street cred and the most powerful marketing tool to grace the digital sphere. Read on to learn more about current trends in social media usage among different age groups. These social media trends will impact users and brands significantly in 2018. Not down the line, not coming, it's here. com Skip to Job Postings , Search Close. Skills in 60: Build an Editorial Calendar for Social Media Channels Mediabistro Education Team January 5, 2018 Develop integrated editorial content calendars and establish a production and publishing strategy. Lanae Spruce stays on top of the latest trends. Social Media Trends for 2018 1. This social media statistic uncovers that an average of 2 hours and 22 minutes are spent per day per person on social networks and messaging (Globalwebindex, 2018). It's no secret that social media has transformed our means of communication. 6 billion people all across the globe out of whom around 2. Top 100 Social Media blogs. To reach an audience via the News Feed—any audience, at all—it’s going to cost you. Biggest Social Media Trends for Entrepreneurs in 2018 1. The future Social Media / Digital Marketing Trends in 2019. The key to social media marketing for chiropractors is integrating it into your marketing plan in unique ways that are both engaging for prospective patients and sustainable for you and your practice. In 2018, more brands will begin to realize the power of live streaming and will incorporate it into their social media strategies. The first social media trend of 2018 is video. Updated Apr 3, 2018 Social Media keeps growing as a Marketing Channel. Continued investment in influencer marketing. The popular advent of freely accessible social media trends' applications & utilities on the World Wide Web in the last decade of the 20 th century (a process publically mediated through the services of such ISP provisions as Buckeye Cable in the U. Newcomers are trying to compete with established social networks, making the competition for your. The social media universe can be an overwhelming place for small businesses. I'm sharing the top five social media trends to watch out for in 2018. Video will still be huge. #Jonathan A. 2018 social media customer service trends predict that customers will spend more time on social media platforms. Social Media Trends 2018: Here are 3 New Year's Resolutions you need to make for your content to grow and create ROI in the coming year. The popular advent of freely accessible social media trends' applications & utilities on the World Wide Web in the last decade of the 20 th century (a process publically mediated through the services of such ISP provisions as Buckeye Cable in the U. Social media trends 2018: forget Facebook, it’s all about messaging apps How quickly technology moves on. Augmented reality. Growth in social media news consumption slows down. Media fragmentation is the new norm. Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. Indeed, the outdoor industry is an unusually communal group. health (69 percent, compared to 39 percent of parents of teen boys). Being active on social media does not translate to success automatically. Newcomers are trying to compete with established social networks, making the competition for your. A little advertising budget can go a long way on social media in 2018. You can come to our church in person. Last Updated Jul 5, 2018. Brand fatigue will force. Instagram and LinkedIn are set to be the go-to social media marketing platforms in 2018. This infographic shows social media influence, trends and use by Gen Z. About a quarter (27%) of 18- to 29-year-olds get news from news websites, making it the second most commonly used platform for news for that age group. And it has changed the way we do business - whether we are the customer or we own a business. Video will still be huge. One silver lining: Facebook has pioneered some of the most precise ad targeting tools ever. 2017 saw a lot of innovation and advancement in terms of product and technology. Key social media trends for 2019 that every marketer needs to keep an eye out for and include in their digital marketing strategy, based on predictions from leading industry experts Social media is ever-changing. They’re typically social media users who have between 1,000 and 20,000 followers and extremely high (real) engagement rates. March 7, 2018. In fact, a digital marketer may have to look no further than the major social media platforms when considering how to launch a brand, startup, or product. Voor dé trends & tips op social media voor de tweede helft van 2019, lees dit artikel. If you're looking for what's next, here are six trends to. Keep an eye on these developments as the year progress to keep your brand ahead of the curve. Everywhere Stew. The use of Augmented Reality on. 32 billion daily active users, Facebook is the most widely used social platform. Also check out Top Social Media Youtube Channels list for Top videos on Social Media. Here are 8 of the top major trends you need to know to be a successful school marketer in 2018. Social media marketing trends 2018 include websites or social media platforms to be more mobile friendly. Download now. Vertical films are often criticized for the blank bars they reveal once uploaded, however Facebook decided to take advantage of the attention, both positive. Before we take a look at the trends taking over 2018, let’s recap some of the most basic nonprofit social media tactics: – Consistency is key. Is this page helpful? Yes No. Finding sustainable solutions to declining organic reach. While 2017 has been an eventful year for social media platforms in terms of growth and innovation. If there's one lesson to carry into 2018, it's this: evolve. These 9 unicorn social media trends will shape the magical landscape of social media in 2018. As an industry that’s barely three decades old, yet connects the entire digital world, social media trends and developments have the power to not only shape our daily lives and the way we do business but cause turmoil on an. While the trends I’ve listed here are supported by data, trends aren’t everything. The social network user base will be. Now in it's eighth year, Kantar Media releases it's "Social Media Trends 2018" report. 12, 2018, among 4,581 U. Lest you think social media is too complicated or just a phase, remember, a decade ago, using background screening to help with recruiting was still a novel idea. 5 Social Media Trends to Watch for 2018 If you’re a nonprofit or social enterprise leader, it’s not too early to begin to anticipate what’s in store for 2018. Five Pharma Marketing Digital Trends to Watch in 2018 Home / Digital Articles , Ehealth , Pharma Articles / Five Pharma Marketing Digital Trends to Watch in 2018 The healthcare industry is constantly at the forefront of technology advancement to improve therapies and treatments, but not so much so when it comes to digital marketing innovations, particularly due to legal and compliance constraints. Infographic By LeadDyno Easy affiliate marketing & Social Media Sharing. This was a fun one to do as it gave me a very good excuse to dig around the internet, to see if other bloggers and experts agreed with my thoughts. 5 trends that will change social media in 2018. This social media statistic uncovers that an average of 2 hours and 22 minutes are spent per day per person on social networks and messaging (Globalwebindex, 2018). Among adults, trends are also shifting toward social media. What The Top 30 Teen Slang Words On Social Media Mean In 2018 | YourTango toggle navigation. The blessing and curse of social media marketing is how fast it changes and evolves - and alot can change in just 12 months. Social Media Market Global Report 2018 from. Due to its constant evolvement, we got to see some crazy social media trends in 2018; however it's not over yet, we are yet to see what's next? From Instagram to Facebook to Twitter, everybody is trying to taste these social media trends. Year by year, tech gurus never fail to innovate social media platforms that we have today. Social media marketing in 2019 will be value and thought-driven, no doubt about it. 2018 is almost over. 6 billion and the internet has 4. If you ever tried to sum up everything that's been going on on social media for 365 days, you'll see that's near to mission impossible. Top 9 Social Media Trends for 2018 [Infographic] Posted by Elsa Dooling | Jun 11, 2018 | Social Media |. We're using cookies to improve your experience. Here are 4 social media trends that preserves and makes its mark in 2018. Social media is changing at a rapid pace and it is vital to keep up with the changing social media trends to communicate effectively. Here are 100+ digital marketing statistics shared by industry-leading firms, marketers, research groups, and blogs. Rise of social media TV and vertical videos. With algorithm changes, new features and a constant stream of updates, it can be difficult to stay up-to-date with the latest social trends. The influence B2B social media has on buying decisions is going to increase with upgraded technology and younger decision makers. People are constantly modifying what media they consume, how they consume it and when they consume it. But just one in five bloggers uses influencer outreach and paid promotion. That means that the things you did to differentiate yourself from the pack in the past aren’t going to work this year. The Best Social Media blogs from thousands of top Social Media blogs in our index using search and social metrics. Instagram Stories and Snapchat stories are two other examples that give brands the chance to create timely video content and share it with their followers. 5 Social Media Marketing Trends You Should Watch Out For in 2018. Here are six social media trends that marketers should know about. In fact, Facebook reported its highest earnings ever in Q3 , up 50% from a year ago. As Meeker notes, social platforms are rolling out increasingly sophisticated measurement options for brands. Almost eight in 10 (79 percent) parents say their teens (ages 13-17) use social media. 2018 social media trends: Instagram, influencers and Facebook | WARC.